BLOG
The New Religion of Shared Experience: Millennials and Participatory Sports
Millennials seem to be the constant object of think-piece headlines, blamed for killing countless industries without so much as looking up from their phones. In reality, however, they play as much of a role in building new industries as they might in hurting older ones.
read more
BLOG
How to Use Social Media to Build Your Brand’s Community
At Spartan, our highly engaged social community is a crucial extension of the brand. We use our platforms to share stories, connect, and gain insights from the passionate people that make up our global audience of over 6 million.
read more
PODCAST
Renegade Thinkers Unite with Drew Neisser: Working Like a Spartan
Thrilled to have joined Drew Neisser on the Renegade Thinkers Unite podcast to discuss the importance of purpose in building a great team!
read more
BLOG
True “Grit”: How Spartan’s Branding Represents Women
We hear a lot about the representation of women in various media, but, in a fascinating 2017 piece in The New York Times, author Claire Cain Miller describes a turning point in the literal representation — that is, the most popular images — tied to the word “woman.”
read more
PODCAST
Spartan Race CMO Carola Jain on More than a Finish Line
I discusses my journey to Spartan, stories of some of our Power Racers, and the joy in building up a community of extremely passionate athletes who come together for something bigger than just an obstacle race.
read more
ARTICLE
Millennials’ complex relationship with their cell phones is driving the experience economy
For a generation that came of age on memes, meticulously curated social media documentation, and online forums, there’s been talk of a new antidote for internet ennui: It’s called real life.
read more
BLOG
Experiential Workouts: Why Millennials Love Spartan
Millennials are much more health-aware than their Gen X counterparts were at the same age, a truth that extends far beyond jokes about kale or avocado toast consumption. According to a report from Goldman Sachs,“wellness is a daily, active pursuit. They’re exercising more, eating smarter and smoking less than previous generations.”
read more
ARTICLE
Spartan Is Helping to Revolutionize Corporate Entertainment
To engage today’s generation of leaders, create strong teams, and develop a corporate culture of trust and teamwork, team outings have increasingly become more experiential and challenging. With axe throwing, scavenger hunts, obstacle course racing, and boot camp classes on the list, more and more workplaces are turning to high-adrenaline activities to build a more inclusive and positive company culture.
read more
ARTICLE
Marketer and Machine: How AI is Bringing Back the Mojo
This year, U.S. marketers are on track to spend nearly $130 billion on digital advertising, representing more than half of all ad spending in the country. Globally, the digital ad market will increase 17.6% to $333.2 billion. Using data and increasingly sophisticated information technology, marketers will move faster than ever to refine target audiences, more accurately predict customers’ next steps, and deliver more personal, timely, and highly relevant ad experiences to increasingly curated sets of customers and potential customers.
read more
ARTICLE
What Spartan Means to Me, As a Mother
I’ve talked about Spartan on a macro level a lot on LinkedIn and other platforms. First, as a digital space that provides a profound communal experience, and secondly, as a community of more than 7 million people who are both highly engaged and highly impressive. I’ve also shared our efforts to fully connect with and represent all of you. And I’ve witnessed Spartan’s power to offer the in-person community and spiritual fulfillmentin a digitally isolated world. Recently, though, I’ve found myself thinking more about Spartan on a micro level. More specifically, how it’s impacted so many individual lives, including my own, from a Spartan mother’s perspective. For many, Spartan has been a means to overcome or cope with various health issues.
read more
ARTICLE
P.O.W.E.R. Magazine Winter 2020: Interview with Carola Jain
Carola Jain oversees marketing and brand strategy at Spartan Race Inc., the leading obstacle course racing company. She is the co-lead behind the global launch of Spartan Women, a female focused platform connecting women in sports and girls from all over the world by promoting camaraderie and empowerment. The community platform has been designed to cross borders, defy stereotypes and share the inspiring stories of women who overcome the challenges of everyday life.
read more
ARTICLE
Spartan - Creating Loyal Brand Activation Army: Interview with Carola Jain
Spartan is a global fitness brand with a 10 million-plus community that creates experiences, products, and content to help people, companies and teams expand what they believe to be possible.
Spartan’s CMO, Carola Jain, will discuss how the company has driven brand growth and become part of its customers’ lifestyles at the Association of National Advertisers Brand Activation Conference April 22-24 in San Diego.
read more
VIDEO
Spartan Evolves Into A Community Content Platform & Grows Merchandise Business During COVID-19 Pandemic
Carola Jain discusses Spartan’s marketing efforts during the Covid-19 Crisis. In addition to an overview of Spartan, she provides insight into different key factors of the company, including its pre-COVID activities and how it has shifted since. Carola Jain Spartan CMO goes on to discuss the company’s new digital structure, how it helps the Spartan community, and the company’s digital efforts on social media, podcasts, Unbreakable TV, and other platforms. Additionally, Carola Jain shares information regarding Spartan’s proactive content push over the next eight weeks.
watch video
ARTICLE
Spartan CMO Carola Jain: Why It Is So Important To Have People You Can Turn To Who Inspire You
Have a network that is personally and professionally fulfilling. Having people you can turn to inspire you, to inform your life and business, that’s critical. I bring a group of 20 or so women together for dinner every few months. Everyone shares their stories, challenges, and goals. The gathering unintentionally becomes a platform to help, support, and promote one another.
read more
ARTICLE
5 Things I Wish Someone Told Me Before I Became the CMO of Spartan
As an executive, the buck stops with you. You are ultimately the one who is responsible. If something goes wrong, it’s not your team’s problem, it’s your problem. You need to motivate, you need to quickly cover, pivot, and help. You also need to keep a broad vision and offer guidance. You cannot be bogged down too much in the details. You need to be high-level, but at the same time, you need to pick up every piece when it falls because it’s your team and it’s not necessarily the problem of all the other team members.